How Great Products and Services Supply Great User Experiences

Business & Finance
Cover of the book How Great Products and Services Supply Great User Experiences by Robert Brunner, Stewart Emery, Russ Hall, Pearson Education
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Author: Robert Brunner, Stewart Emery, Russ Hall ISBN: 9780132143639
Publisher: Pearson Education Publication: October 16, 2009
Imprint: FT Press Language: English
Author: Robert Brunner, Stewart Emery, Russ Hall
ISBN: 9780132143639
Publisher: Pearson Education
Publication: October 16, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

How to make sure customer experience permeates every corner of your company--and all your products and services.

 

As CEO, you’re so dedicated to customer experience that in 1985 when a line of your company’s refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: “Worst product, worst experience ever! Never buy a Haier product!”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

How to make sure customer experience permeates every corner of your company--and all your products and services.

 

As CEO, you’re so dedicated to customer experience that in 1985 when a line of your company’s refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: “Worst product, worst experience ever! Never buy a Haier product!”

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