Hit Brands

How Music Builds Value for the World's Smartest Brands

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Hit Brands by D. Jackson, R. Jankovich, E. Sheinkop, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: D. Jackson, R. Jankovich, E. Sheinkop ISBN: 9781137271488
Publisher: Palgrave Macmillan UK Publication: October 31, 2013
Imprint: Palgrave Macmillan Language: English
Author: D. Jackson, R. Jankovich, E. Sheinkop
ISBN: 9781137271488
Publisher: Palgrave Macmillan UK
Publication: October 31, 2013
Imprint: Palgrave Macmillan
Language: English

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

More books from Palgrave Macmillan UK

Cover of the book The Welfare State as Crisis Manager by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Competing against Multinationals in Emerging Markets by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Governing through Biometrics by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Telegraphic Imperialism by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Poetry and Popular Protest by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book The Digital Transformation of the Public Sphere by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book The Politics of Leverage in International Relations by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Shame and Pride in Narrative by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Austerity Politics and UK Economic Policy by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Understanding Families Over Time by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Political Communication Cultures in Western Europe by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Determinants of Financial Development by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Empire in British Girls' Literature and Culture by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Translation and Fantasy Literature in Taiwan by D. Jackson, R. Jankovich, E. Sheinkop
Cover of the book Britain and European Monetary Cooperation, 1964-1979 by D. Jackson, R. Jankovich, E. Sheinkop
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy