Headlines From the Heartland

Reinventing the Hindi Public Sphere

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance
Cover of the book Headlines From the Heartland by Sevanti Ninan, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sevanti Ninan ISBN: 9789352800599
Publisher: SAGE Publications Publication: May 3, 2007
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Sevanti Ninan
ISBN: 9789352800599
Publisher: SAGE Publications
Publication: May 3, 2007
Imprint: Sage Publications Pvt. Ltd
Language: English

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.

Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.

Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

More books from SAGE Publications

Cover of the book Children, Adolescents, and Media Violence by Sevanti Ninan
Cover of the book Laughter and Ridicule by Sevanti Ninan
Cover of the book Climate Change in Asia and the Pacific by Sevanti Ninan
Cover of the book Sport and Exercise Science by Sevanti Ninan
Cover of the book Teaching Discipline & Self-Respect by Sevanti Ninan
Cover of the book Innovation in Mixed Methods Research by Sevanti Ninan
Cover of the book Cyber Crimes against Women in India by Sevanti Ninan
Cover of the book Brain-Compatible Strategies by Sevanti Ninan
Cover of the book Organizational Behavior by Sevanti Ninan
Cover of the book Introduction to Social Work by Sevanti Ninan
Cover of the book Juvenile Justice and Delinquency by Sevanti Ninan
Cover of the book A Gendered Choice by Sevanti Ninan
Cover of the book Learning and Memory by Sevanti Ninan
Cover of the book An Introduction to Qualitative Research by Sevanti Ninan
Cover of the book Encyclopedia of Human Services and Diversity by Sevanti Ninan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy