Harvard Business Review on Increasing Customer Loyalty
Business & Finance, Management & Leadership, Management
| Author: | Harvard Business Review | ISBN: | 9781422171967 |
| Publisher: | Harvard Business Review Press | Publication: | February 24, 2011 |
| Imprint: | Harvard Business Review Press | Language: | English |
| Author: | Harvard Business Review |
| ISBN: | 9781422171967 |
| Publisher: | Harvard Business Review Press |
| Publication: | February 24, 2011 |
| Imprint: | Harvard Business Review Press |
| Language: | English |
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
