Handbook of Services Marketing and Management

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Handbook of Services Marketing and Management by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781506332765
Publisher: SAGE Publications Publication: November 19, 1999
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506332765
Publisher: SAGE Publications
Publication: November 19, 1999
Imprint: SAGE Publications, Inc
Language: English

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

More books from SAGE Publications

Cover of the book Academic Language Mastery: Vocabulary in Context by
Cover of the book Strategic Management for School Development by
Cover of the book Participatory Qualitative Research Methodologies in Health by
Cover of the book Children's Rights in Practice by
Cover of the book Planting the Seeds of Algebra, 3-5 by
Cover of the book Organizational Ethnography by
Cover of the book Becoming a Multiculturally Competent Counselor by
Cover of the book Skills in Gestalt Counselling & Psychotherapy by
Cover of the book The Sociology of Consumption by
Cover of the book Readings in Indian Sociology by
Cover of the book Key Concepts in Marketing by
Cover of the book The Psychology of Language by
Cover of the book Polling and the Public by
Cover of the book The Psychology of Decision Making by
Cover of the book The Learning Mentor Manual by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy