Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522520863
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522520863
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

More books from IGI Global

Cover of the book Developing Interoperable and Federated Cloud Architecture by
Cover of the book Streaming Media with Peer-to-Peer Networks by
Cover of the book Technologies, Innovation, and Change in Personal and Virtual Learning Environments by
Cover of the book Emerging Technologies in Wireless Ad-hoc Networks by
Cover of the book Global Perspectives on Risk Management and Accounting in the Public Sector by
Cover of the book E-Government Success Factors and Measures by
Cover of the book Smart Healthcare Applications and Services by
Cover of the book Impact of Emerging Digital Technologies on Leadership in Global Business by
Cover of the book Developing Strategic Business Models and Competitive Advantage in the Digital Sector by
Cover of the book Educational Research in the Age of Anthropocene by
Cover of the book Empowering Organizations through Corporate Social Responsibility by
Cover of the book Advancing Technologies and Intelligence in Healthcare and Clinical Environments Breakthroughs by
Cover of the book Social Computing Theory and Practice by
Cover of the book Handbook of Research on Technology-Centric Strategies for Higher Education Administration by
Cover of the book Emerging Methods in Predictive Analytics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy