Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by , IGI Global
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Author: ISBN: 9781522547594
Publisher: IGI Global Publication: March 2, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522547594
Publisher: IGI Global
Publication: March 2, 2018
Imprint: Business Science Reference
Language: English

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

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