Social Media Listening and Monitoring for Business Applications

Nonfiction, Computers, Application Software, Business Software, Internet, Business & Finance, Management & Leadership, Management
Cover of the book Social Media Listening and Monitoring for Business Applications by , IGI Global
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Author: ISBN: 9781522508489
Publisher: IGI Global Publication: September 21, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522508489
Publisher: IGI Global
Publication: September 21, 2016
Imprint: Business Science Reference
Language: English
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

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