Handbook of Research on Digital Media and Advertising
User Generated Content Consumption
Nonfiction, Computers, Application Software, Computer Graphics, General Computing, Reference & Language, Education & Teaching
| Author: | ISBN: | 9781466608504 | |
| Publisher: | IGI Global | Publication: | July 31, 2010 |
| Imprint: | Information Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466608504 |
| Publisher: | IGI Global |
| Publication: | July 31, 2010 |
| Imprint: | Information Science Reference |
| Language: | English |
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
