Greener Marketing

A Responsible Approach to Business

Business & Finance, Business Reference, Business Ethics, Marketing & Sales
Cover of the book Greener Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351283502
Publisher: Taylor and Francis Publication: September 20, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351283502
Publisher: Taylor and Francis
Publication: September 20, 2017
Imprint: Routledge
Language: English

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

More books from Taylor and Francis

Cover of the book Elements of Cost-Benefit Analysis (Routledge Revivals) by
Cover of the book Labnet by
Cover of the book Ancient Technologies and Archaeological Materials by
Cover of the book An Introduction to Applied Cognitive Psychology by
Cover of the book Legitimacy and Force: State Papers and Current Perspectives by
Cover of the book India's Open-Economy Policy by
Cover of the book Leadership in Public Organizations by
Cover of the book History of Chinese Political Thought by
Cover of the book Fisheries Subsidies, Sustainable Development and the WTO by
Cover of the book The Globalization of Irish Traditional Song Performance by
Cover of the book Horace (Routledge Revivals) by
Cover of the book HyperReality by
Cover of the book Early Childhood Matters by
Cover of the book What is Shi'i Islam? by
Cover of the book Social Theory and the Global Environment by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy