Green Graphic Design

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Criticism, General Design
Cover of the book Green Graphic Design by Celery Design Collaborative, Brian Dougherty, Allworth
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Author: Celery Design Collaborative, Brian Dougherty ISBN: 9781581157543
Publisher: Allworth Publication: June 29, 2010
Imprint: Allworth Language: English
Author: Celery Design Collaborative, Brian Dougherty
ISBN: 9781581157543
Publisher: Allworth
Publication: June 29, 2010
Imprint: Allworth
Language: English

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:

· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility

Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:

· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility

Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

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