Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Globalizing Ideal Beauty by D. Sutton, Palgrave Macmillan US
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Author: D. Sutton ISBN: 9780230100435
Publisher: Palgrave Macmillan US Publication: September 14, 2009
Imprint: Palgrave Macmillan Language: English
Author: D. Sutton
ISBN: 9780230100435
Publisher: Palgrave Macmillan US
Publication: September 14, 2009
Imprint: Palgrave Macmillan
Language: English

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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