Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems

Business & Finance, Finance & Investing, Banks & Banking, Investments & Securities
Cover of the book Decision Making in Marketing and Finance by P. Koku, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: P. Koku ISBN: 9781137444776
Publisher: Palgrave Macmillan US Publication: August 19, 2014
Imprint: Palgrave Macmillan Language: English
Author: P. Koku
ISBN: 9781137444776
Publisher: Palgrave Macmillan US
Publication: August 19, 2014
Imprint: Palgrave Macmillan
Language: English

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

More books from Palgrave Macmillan US

Cover of the book Indography by P. Koku
Cover of the book Migration States and Welfare States: Why Is America Different from Europe? by P. Koku
Cover of the book Feminism by P. Koku
Cover of the book Dewey’s Social Philosophy by P. Koku
Cover of the book Conflicts in the Persian Gulf by P. Koku
Cover of the book The Creation and Re-Creation of Cardenio by P. Koku
Cover of the book Women and Disability in Medieval Literature by P. Koku
Cover of the book Poststructural Policy Analysis by P. Koku
Cover of the book Cultural Change and Persistence by P. Koku
Cover of the book Altruism and Self-Interest in Democracies by P. Koku
Cover of the book The Quest for Entrepreneurial Universities in East Asia by P. Koku
Cover of the book Liberty and American Anti-Imperialism by P. Koku
Cover of the book Negotiating Europe by P. Koku
Cover of the book Revolutions in Book Publishing by P. Koku
Cover of the book Art Education Beyond the Classroom by P. Koku
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy