Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Political Science
Cover of the book Globalisation and Advertising in Emerging Economies by Lynne Ciochetto, Taylor and Francis
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Author: Lynne Ciochetto ISBN: 9781136504457
Publisher: Taylor and Francis Publication: October 11, 2013
Imprint: Routledge Language: English
Author: Lynne Ciochetto
ISBN: 9781136504457
Publisher: Taylor and Francis
Publication: October 11, 2013
Imprint: Routledge
Language: English

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

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