Lynne Ciochetto: 1 book

Book cover of Globalisation and Advertising in Emerging Economies

Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China

by Lynne Ciochetto
Language: English
Release Date: October 11, 2013

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...
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