Gender, Branding, and the Modern Music Industry

The Social Construction of Female Popular Music Stars

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Gender, Branding, and the Modern Music Industry by Kristin J. Lieb, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kristin J. Lieb ISBN: 9781351662840
Publisher: Taylor and Francis Publication: January 12, 2018
Imprint: Routledge Language: English
Author: Kristin J. Lieb
ISBN: 9781351662840
Publisher: Taylor and Francis
Publication: January 12, 2018
Imprint: Routledge
Language: English

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

More books from Taylor and Francis

Cover of the book From Dissonance to Sense by Kristin J. Lieb
Cover of the book Siren Song by Kristin J. Lieb
Cover of the book African American Grief by Kristin J. Lieb
Cover of the book Challenging Orthodoxies: The Social and Cultural Worlds of Early Modern Women by Kristin J. Lieb
Cover of the book Archaeological Surveys in Baluchistan, 1948 and 1957 by Kristin J. Lieb
Cover of the book Design Leadership by Kristin J. Lieb
Cover of the book City-systems in Advanced Economies by Kristin J. Lieb
Cover of the book The Routledge Companion to Reinventing Management Education by Kristin J. Lieb
Cover of the book Post Keynesian Monetary Economics by Kristin J. Lieb
Cover of the book State, Power and Politics in the Making of the Modern Middle East by Kristin J. Lieb
Cover of the book Original Selfishness by Kristin J. Lieb
Cover of the book Halal Matters by Kristin J. Lieb
Cover of the book The EU and Conflict Resolution by Kristin J. Lieb
Cover of the book Calvinism, Reform and the Absolutist State in Elizabethan Ireland by Kristin J. Lieb
Cover of the book Spinoza: Logic, Knowledge and Religion by Kristin J. Lieb
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy