Advancing Ethnography in Corporate Environments

Challenges and Emerging Opportunities

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Advancing Ethnography in Corporate Environments by , Taylor and Francis
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Author: ISBN: 9781315435435
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781315435435
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

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