Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue

Nonfiction, Computers, Database Management, Business & Finance, Economics
Cover of the book Freemium Economics by Eric Benjamin Seufert, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Benjamin Seufert ISBN: 9780124166981
Publisher: Elsevier Science Publication: December 27, 2013
Imprint: Morgan Kaufmann Language: English
Author: Eric Benjamin Seufert
ISBN: 9780124166981
Publisher: Elsevier Science
Publication: December 27, 2013
Imprint: Morgan Kaufmann
Language: English

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

  • Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
  • Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
  • Get practical tips and analytical guidance to successfully implement the freemium model
  • Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
  • Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

More books from Elsevier Science

Cover of the book Enzyme Kinetics and Mechanism, Part F: Detection and Characterization of Enzyme Reaction Intermediates by Eric Benjamin Seufert
Cover of the book A Handbook of Digital Library Economics by Eric Benjamin Seufert
Cover of the book Principles of Molecular Virology by Eric Benjamin Seufert
Cover of the book Hematology and Coagulation by Eric Benjamin Seufert
Cover of the book Growth Hormone Secretagogues by Eric Benjamin Seufert
Cover of the book Natural Product Biosynthesis by Microorganisms and Plants Part B by Eric Benjamin Seufert
Cover of the book Environmental and Animal Rights Extremism, Terrorism, and National Security by Eric Benjamin Seufert
Cover of the book Anandamide by Eric Benjamin Seufert
Cover of the book Handbook of Natural Antimicrobials for Food Safety and Quality by Eric Benjamin Seufert
Cover of the book Advances in Computers by Eric Benjamin Seufert
Cover of the book Misleading DNA Evidence by Eric Benjamin Seufert
Cover of the book Water at the Surface of Earth by Eric Benjamin Seufert
Cover of the book Monitoring Water Quality by Eric Benjamin Seufert
Cover of the book Mathematics for the General Course in Engineering by Eric Benjamin Seufert
Cover of the book Neutron Fluctuations by Eric Benjamin Seufert
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy