Four Key Qualities of Any "Pay As You Wish Pricing Strategy

Business & Finance, Marketing & Sales
Cover of the book Four Key Qualities of Any "Pay As You Wish Pricing Strategy by Jagmohan Raju, Z. John Zhang, Pearson Education
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Author: Jagmohan Raju, Z. John Zhang ISBN: 9780132467674
Publisher: Pearson Education Publication: January 12, 2010
Imprint: FT Press Language: English
Author: Jagmohan Raju, Z. John Zhang
ISBN: 9780132467674
Publisher: Pearson Education
Publication: January 12, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

When “pay as you wish” pricing makes sense--and how to make it work for you.

 

Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

When “pay as you wish” pricing makes sense--and how to make it work for you.

 

Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

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