Z John Zhang: 3 books
by Jagmohan Raju, Z. John Zhang
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing. On October 9, 2007, the English alternative rock...
by Jagmohan Raju, Z. John Zhang
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. When “pay as you wish” pricing makes sense--and how to make it work for you. Typically, a seller turns to “pay as you wish” pricing because he...
by Jagmohan John Raju, Herb Sorensen, Rick DeHerder
Language: English
Release Date: January 4, 2011
Language: English
Release Date: January 4, 2011
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits
Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...