Fostering Sustainable Behavior

Business & Finance, Economics, Sustainable Development
Cover of the book Fostering Sustainable Behavior by Doug McKenzie-Mohr, New Society Publishers
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Author: Doug McKenzie-Mohr ISBN: 9781550924626
Publisher: New Society Publishers Publication: February 1, 2011
Imprint: Language: English
Author: Doug McKenzie-Mohr
ISBN: 9781550924626
Publisher: New Society Publishers
Publication: February 1, 2011
Imprint:
Language: English
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: * target unsustainable behaviors, and identify the barriers to change * understand various commitment strategies * communicate effective messages * enhance motivation and invite participation.The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: * target unsustainable behaviors, and identify the barriers to change * understand various commitment strategies * communicate effective messages * enhance motivation and invite participation.The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.

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