Doug Mckenzie Mohr: 2 books
Social Marketing to Protect the Environment
What Works
Language: English
Release Date: May 11, 2011
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative...
by Doug McKenzie-Mohr
Language: English
Release Date: February 1, 2011
Language: English
Release Date: February 1, 2011
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic...