Focus Groups in Social Research

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Focus Groups in Social Research by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart ISBN: 9781446223666
Publisher: SAGE Publications Publication: November 8, 2000
Imprint: SAGE Publications Ltd Language: English
Author: Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
ISBN: 9781446223666
Publisher: SAGE Publications
Publication: November 8, 2000
Imprint: SAGE Publications Ltd
Language: English

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

More books from SAGE Publications

Cover of the book The SAGE Handbook of Geomorphology by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Researching Young People's Lives by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Abnormal Psychology by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Sustaining Professional Learning Communities by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Asian Irrigation in Transition by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Action Research in Healthcare by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Policing and Technology by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Statistics for Criminal Justice and Criminology in Practice and Research by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Cultivating Communication in the Classroom by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Qualitative Inquiry by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Rethinking Media, Religion, and Culture by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Understanding, Developing, and Writing Effective IEPs by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book The Body in Culture, Technology and Society by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Response to Intervention by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
Cover of the book Backstage Pass for Trainers, Facilitators, and Public Speakers by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas, Dr Kate Stewart
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy