Professor Michael Bloor: 2 books

Focus Groups in Social Research

by Professor Michael Bloor, Ms Jane Frankland, Dr Michelle Thomas
Language: English
Release Date: November 8, 2000

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable;...

Keywords in Qualitative Methods

A Vocabulary of Research Concepts

by Professor Michael Bloor, Dr Fiona Wood
Language: English
Release Date: July 6, 2006

An essential companion for students across the social and health sciences, this text provides a wide-ranging coverage of qualitative methods complemented by extended illustration from the array of academic disciplines in which qualitative research is found and employed. Written in a lively...