Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Economics, International Economics
Cover of the book Escalation of Commitment in Internationalization Processes by Björn Röber, Springer International Publishing
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Author: Björn Röber ISBN: 9783319691022
Publisher: Springer International Publishing Publication: November 6, 2017
Imprint: Springer Language: English
Author: Björn Röber
ISBN: 9783319691022
Publisher: Springer International Publishing
Publication: November 6, 2017
Imprint: Springer
Language: English

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

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