Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

Business & Finance, Management & Leadership, Production & Operations Management, Management
Cover of the book Lead Market India by , Springer International Publishing
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Author: ISBN: 9783319463926
Publisher: Springer International Publishing Publication: November 26, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319463926
Publisher: Springer International Publishing
Publication: November 26, 2016
Imprint: Springer
Language: English

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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