Entrepreneurship at the Bottom of the Pyramid

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Entrepreneurship at the Bottom of the Pyramid by Carol Dalglish, Marcello Tonelli, Taylor and Francis
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Author: Carol Dalglish, Marcello Tonelli ISBN: 9781317539841
Publisher: Taylor and Francis Publication: August 12, 2016
Imprint: Routledge Language: English
Author: Carol Dalglish, Marcello Tonelli
ISBN: 9781317539841
Publisher: Taylor and Francis
Publication: August 12, 2016
Imprint: Routledge
Language: English

2017 Nautilus Book Awards: Silver Award Winner

2018 Great Northwest Book Festival: Winner

2018 Hollywood Book Festival: Winner

Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ‘outside the box’. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.

Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

2017 Nautilus Book Awards: Silver Award Winner

2018 Great Northwest Book Festival: Winner

2018 Hollywood Book Festival: Winner

Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ‘outside the box’. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.

Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.

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