EuroDiversity

Business & Finance, Economics, International
Cover of the book EuroDiversity by , Taylor and Francis
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Author: ISBN: 9781136012259
Publisher: Taylor and Francis Publication: September 11, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136012259
Publisher: Taylor and Francis
Publication: September 11, 2012
Imprint: Routledge
Language: English

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed

'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed.

Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed

'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed.

Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

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