Emotions as Commodities

Capitalism, Consumption and Authenticity

Business & Finance, Economics, Economic History, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Emotions as Commodities by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351810593
Publisher: Taylor and Francis Publication: September 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351810593
Publisher: Taylor and Francis
Publication: September 28, 2017
Imprint: Routledge
Language: English

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? 

Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self.

Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? 

Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self.

Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

More books from Taylor and Francis

Cover of the book Transport Systems, Policy and Planning by
Cover of the book The Imperial Animal by
Cover of the book Schooling Reform In Hard Times by
Cover of the book Sustainable Consumption and the Good Life by
Cover of the book Technology in Language Learning: An Overview by
Cover of the book Love, Hate and Knowledge by
Cover of the book Spoken English on Computer by
Cover of the book New Sociologies of Elite Schooling by
Cover of the book Retelling Violent Death by
Cover of the book Psychological Effects of Catastrophic Disasters by
Cover of the book Integrated Care by
Cover of the book Practical Pointers on Quality Assessment by
Cover of the book Democratic Control of Intelligence Services by
Cover of the book Global Cases on Hospitality Industry by
Cover of the book Mobile Learning by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy