Emotionalizing Fashion Retail

Business & Finance, Management & Leadership, Management
Cover of the book Emotionalizing Fashion Retail by , Books on Demand
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Author: ISBN: 9783738690651
Publisher: Books on Demand Publication: April 21, 2015
Imprint: Language: English
Author:
ISBN: 9783738690651
Publisher: Books on Demand
Publication: April 21, 2015
Imprint:
Language: English
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.

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