Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Business & Finance, Marketing & Sales
Cover of the book Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love by Brian D. Till, Donna D. Heckler, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian D. Till, Donna D. Heckler ISBN: 9780132143240
Publisher: Pearson Education Publication: October 16, 2009
Imprint: FT Press Language: English
Author: Brian D. Till, Donna D. Heckler
ISBN: 9780132143240
Publisher: Pearson Education
Publication: October 16, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

More books from Pearson Education

Cover of the book Level 2: Five Famous Fairy Tales by Brian D. Till, Donna D. Heckler
Cover of the book The Lean Mindset by Brian D. Till, Donna D. Heckler
Cover of the book Othello: York Notes for A-level by Brian D. Till, Donna D. Heckler
Cover of the book Microsoft SharePoint 2013 Step by Step by Brian D. Till, Donna D. Heckler
Cover of the book PMP Exam Cram by Brian D. Till, Donna D. Heckler
Cover of the book Using Microsoft Word 2010 by Brian D. Till, Donna D. Heckler
Cover of the book Inside Cisco IOS Software Architecture by Brian D. Till, Donna D. Heckler
Cover of the book The Network Challenge (Chapter 12) by Brian D. Till, Donna D. Heckler
Cover of the book Microsoft Windows Server 2003 Delta Guide by Brian D. Till, Donna D. Heckler
Cover of the book From Idea to Web Start-up in 21 Days by Brian D. Till, Donna D. Heckler
Cover of the book Branding Strategies for Success (Collection) by Brian D. Till, Donna D. Heckler
Cover of the book Supply Chain Design (Collection) by Brian D. Till, Donna D. Heckler
Cover of the book Brilliant Personal Effectiveness by Brian D. Till, Donna D. Heckler
Cover of the book Building Secure Software by Brian D. Till, Donna D. Heckler
Cover of the book How to Get Out of Credit Card Debtor's Prison by Brian D. Till, Donna D. Heckler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy