Eco-Innovations in Emerging Markets
Analyzing Consumer Behaviour and Adaptability
Business & Finance, Management & Leadership, Production & Operations Management, Economics, Development & Growth
| Author: | Pável Reyes-Mercado | ISBN: | 9781137587428 |
| Publisher: | Palgrave Macmillan UK | Publication: | May 26, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Pável Reyes-Mercado |
| ISBN: | 9781137587428 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | May 26, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
