Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Eating the Big Fish by Adam Morgan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adam Morgan ISBN: 9780470527757
Publisher: Wiley Publication: April 3, 2009
Imprint: Wiley Language: English
Author: Adam Morgan
ISBN: 9780470527757
Publisher: Wiley
Publication: April 3, 2009
Imprint: Wiley
Language: English

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

More books from Wiley

Cover of the book Facilitating with Ease! by Adam Morgan
Cover of the book Globalization by Adam Morgan
Cover of the book Innovation Engines by Adam Morgan
Cover of the book Design for Software by Adam Morgan
Cover of the book A Concise History of World Population by Adam Morgan
Cover of the book Better Than Bullet Points by Adam Morgan
Cover of the book It's Okay to Manage Your Boss by Adam Morgan
Cover of the book Discussion as a Way of Teaching by Adam Morgan
Cover of the book Ethnobotany by Adam Morgan
Cover of the book Multivariate Time Series Analysis by Adam Morgan
Cover of the book Automatic Control of Bioprocesses by Adam Morgan
Cover of the book Success and Succession by Adam Morgan
Cover of the book Nonprofit Management 101 by Adam Morgan
Cover of the book Managerial Dilemmas by Adam Morgan
Cover of the book Bad Arguments by Adam Morgan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy