Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Business & Finance, Marketing & Sales, Advertising & Promotion
Big bigCover of Eating the Big Fish

More books from Wiley

bigCover of the book Catalytic Asymmetric Synthesis by
bigCover of the book International Corporate Governance After Sarbanes-Oxley by
bigCover of the book Case Studies in Islamic Banking and Finance by
bigCover of the book Algorithms and Networking for Computer Games by
bigCover of the book The Handbook of Language, Gender, and Sexuality by
bigCover of the book Reinvent by
bigCover of the book How To Improve Your Mind by
bigCover of the book New Rules of Sociological Method by
bigCover of the book Data Analysis and Applications 1 by
bigCover of the book Statistical Methods in Diagnostic Medicine by
bigCover of the book Body Language by
bigCover of the book Essential Quantum Mechanics for Electrical Engineers by
bigCover of the book 167 Tax Tips for Canadian Small Business by
bigCover of the book Store Wars by
bigCover of the book Analytical and Numerical Methods for Vibration Analyses by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy