easyLand: How easyJet Conquered Europe

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Business Reference, Corporate History
Cover of the book easyLand: How easyJet Conquered Europe by Tony Anderson, Grosvenor House Publishing
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Author: Tony Anderson ISBN: 9781781484241
Publisher: Grosvenor House Publishing Publication: October 29, 2014
Imprint: Grosvenor House Publishing Language: English
Author: Tony Anderson
ISBN: 9781781484241
Publisher: Grosvenor House Publishing
Publication: October 29, 2014
Imprint: Grosvenor House Publishing
Language: English

Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.

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Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.

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