e-Consumers in the Era of New Tourism
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Computers, Internet, Electronic Commerce
| Author: | ISBN: | 9789811000874 | |
| Publisher: | Springer Singapore | Publication: | January 20, 2016 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9789811000874 |
| Publisher: | Springer Singapore |
| Publication: | January 20, 2016 |
| Imprint: | Springer |
| Language: | English |
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
