Driving Value to A Marketplace

“I have a marketplace with no value!”

Business & Finance, Marketing & Sales, Research, Advertising & Promotion, Sales & Selling
Cover of the book Driving Value to A Marketplace by Rashain Perera, Nerdynaut
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Author: Rashain Perera ISBN: 1230003207888
Publisher: Nerdynaut Publication: April 29, 2019
Imprint: Language: English
Author: Rashain Perera
ISBN: 1230003207888
Publisher: Nerdynaut
Publication: April 29, 2019
Imprint:
Language: English

No one seems to think of the real value drivers of a Marketplace unless everyone is trying to increase the Marketing and Promotional activities while aligning them to enhance customer experience without looking at the real value drivers or the core benefits a customer or a vendor seek from a Marketplace Concept which is emerging with the advancement of technology and widespread growth in conglomerate and e-commerce industries. The Article will look at the core concepts of Marketplace, components of Marketplace, the Critical Success Factors, Demand drivers both on the two ends of the Vendor and Customer, Measurement of the Value drivers setting KPIs as well as along with some of the Key Notes for Marketing and Promoting a Marketplace concept.

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No one seems to think of the real value drivers of a Marketplace unless everyone is trying to increase the Marketing and Promotional activities while aligning them to enhance customer experience without looking at the real value drivers or the core benefits a customer or a vendor seek from a Marketplace Concept which is emerging with the advancement of technology and widespread growth in conglomerate and e-commerce industries. The Article will look at the core concepts of Marketplace, components of Marketplace, the Critical Success Factors, Demand drivers both on the two ends of the Vendor and Customer, Measurement of the Value drivers setting KPIs as well as along with some of the Key Notes for Marketing and Promoting a Marketplace concept.

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