Do Design

Why beauty is key to everything

Nonfiction, Art & Architecture, General Art, Study & Teaching, Graphic Art & Design, General Design, Health & Well Being, Self Help, Self Improvement, Creativity
Cover of the book Do Design by Alan Moore, The Do Book Company
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Author: Alan Moore ISBN: 9781907974298
Publisher: The Do Book Company Publication: May 6, 2016
Imprint: The Do Book Company Language: English
Author: Alan Moore
ISBN: 9781907974298
Publisher: The Do Book Company
Publication: May 6, 2016
Imprint: The Do Book Company
Language: English

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink what we produce – whether it's a website, a handmade chair, or a business - and how we go about it. With examples including Apple, Pixar and Blitz motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire you to: Improve your creative process / Raise the quality and craft of your work / Consider the experience as much as the product / Adopt simplicity, utility and honesty as guiding principles. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? 'An excellent guide to the essence of beauty - the freedom to create it and an argument for its power and importance to the soul.' Tim Smit, co-founder of The Eden Project

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So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink what we produce – whether it's a website, a handmade chair, or a business - and how we go about it. With examples including Apple, Pixar and Blitz motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire you to: Improve your creative process / Raise the quality and craft of your work / Consider the experience as much as the product / Adopt simplicity, utility and honesty as guiding principles. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? 'An excellent guide to the essence of beauty - the freedom to create it and an argument for its power and importance to the soul.' Tim Smit, co-founder of The Eden Project

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