Direct Mail Fundraising: (Explicit) Instructions for Development Officers

Nonfiction, Reference & Language, Education & Teaching, Administration
Cover of the book Direct Mail Fundraising: (Explicit) Instructions for Development Officers by Gary R Harris Jr, Gary R Harris, Jr
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gary R Harris Jr ISBN: 9781311735485
Publisher: Gary R Harris, Jr Publication: August 24, 2015
Imprint: Smashwords Edition Language: English
Author: Gary R Harris Jr
ISBN: 9781311735485
Publisher: Gary R Harris, Jr
Publication: August 24, 2015
Imprint: Smashwords Edition
Language: English

This ebook provides step-by-step instruction on how-to successfully complete an annual campaign through the use of direct-mail fundraising, targeting donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but my strategy may offer the perfect solution by not only engaging this donor niche and completing a successful year-end annual campaign but setting donors on a path for more consistent giving.

This direct mail strategy can also be an effective way to generate new donors through a donor acquisition campaign.

This ebook is in an easy-to-read set of five step-by-step instructions followed by a helpful “Campaign Tips for Success” section containing further ideas to support your direct mail fundraising (DMF) efforts. This book is not full of fluff and does not provide any theory on why this plan should work. There are other publications you can read in that regard, such as Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource, by Dove, Lindauer and Madvig.

I am confident these five steps, if followed closely, will produce extraordinary results for your clean-up and/or donor acquisition campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This ebook provides step-by-step instruction on how-to successfully complete an annual campaign through the use of direct-mail fundraising, targeting donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but my strategy may offer the perfect solution by not only engaging this donor niche and completing a successful year-end annual campaign but setting donors on a path for more consistent giving.

This direct mail strategy can also be an effective way to generate new donors through a donor acquisition campaign.

This ebook is in an easy-to-read set of five step-by-step instructions followed by a helpful “Campaign Tips for Success” section containing further ideas to support your direct mail fundraising (DMF) efforts. This book is not full of fluff and does not provide any theory on why this plan should work. There are other publications you can read in that regard, such as Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource, by Dove, Lindauer and Madvig.

I am confident these five steps, if followed closely, will produce extraordinary results for your clean-up and/or donor acquisition campaign.

More books from Administration

Cover of the book The Future of School Integration: Socioeconomic Diversity as an Education Reform Strategy by Gary R Harris Jr
Cover of the book Strategic Issues and Challenges in Health Management by Gary R Harris Jr
Cover of the book Caleb's List: Funding Resource for Christian Nonprofits by Gary R Harris Jr
Cover of the book Teaching for Student Learning by Gary R Harris Jr
Cover of the book Culturally and Linguistically Responsive Teaching and Learning by Gary R Harris Jr
Cover of the book Die pädagogische Fachkraft und Professionalität: Wie mit Hilfe der Schemapädagogik extreme Erziehungsstile identifiziert und überwunden werden können (2) by Gary R Harris Jr
Cover of the book Beyond the First Visit by Gary R Harris Jr
Cover of the book Virginia Military Institute by Gary R Harris Jr
Cover of the book Handbook of Research on Professional Development for Quality Teaching and Learning by Gary R Harris Jr
Cover of the book Congregations as Learning Communities by Gary R Harris Jr
Cover of the book 5 Essential Skills for Successful School Leaders by Gary R Harris Jr
Cover of the book Kommunen auf dem Weg zur Bildungslandschaft by Gary R Harris Jr
Cover of the book Discipline With Dignity for Challenging Youth by Gary R Harris Jr
Cover of the book Planning in the Face of Conflict by Gary R Harris Jr
Cover of the book Transitions dans la petite enfance by Gary R Harris Jr
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy