Digital Product Management

Design websites and mobile apps that exceed expectations

Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Marketing & Sales
Cover of the book Digital Product Management by Kristofer Layon, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kristofer Layon ISBN: 9780133509892
Publisher: Pearson Education Publication: December 2, 2013
Imprint: New Riders Language: English
Author: Kristofer Layon
ISBN: 9780133509892
Publisher: Pearson Education
Publication: December 2, 2013
Imprint: New Riders
Language: English

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

More books from Pearson Education

Cover of the book The .NET Developer's Guide to Directory Services Programming by Kristofer Layon
Cover of the book Nikon D7200 by Kristofer Layon
Cover of the book Making it Big in Software by Kristofer Layon
Cover of the book MOS 2016 Study Guide for Microsoft Excel Expert by Kristofer Layon
Cover of the book Create Your Own Website by Kristofer Layon
Cover of the book CCIE Security v4.0 Quick Reference by Kristofer Layon
Cover of the book Canon Rebel T1i/500D: From Snapshots to Great Shots by Kristofer Layon
Cover of the book Agile Adoption Patterns by Kristofer Layon
Cover of the book Nikon D610 by Kristofer Layon
Cover of the book Rethinking Value Investing for a Global Age by Kristofer Layon
Cover of the book Programming Windows by Kristofer Layon
Cover of the book Formulas and Functions with Microsoft Excel 2003 by Kristofer Layon
Cover of the book Writing Interactive Fiction with Twine by Kristofer Layon
Cover of the book My Kindle Fire by Kristofer Layon
Cover of the book Competing for Customers by Kristofer Layon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy