Digital Megatrends in the Fashion Market

How digital environment impacts fashion

Business & Finance, Marketing & Sales, Research, Industries & Professions, Industries
Cover of the book Digital Megatrends in the Fashion Market by Grand Union Italia, Grand Union Italia
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Author: Grand Union Italia ISBN: 9788890928420
Publisher: Grand Union Italia Publication: June 7, 2016
Imprint: Language: Italian
Author: Grand Union Italia
ISBN: 9788890928420
Publisher: Grand Union Italia
Publication: June 7, 2016
Imprint:
Language: Italian

Il racconto delle opportunità ma anche delle resistenze attraverso cui la moda ha accolto la rivoluzione digitale; un osservatorio sulle tendenze nel settore del fashion e un contributo originale alla comprensione del mercato e del consumatore, con uno sguardo sulle strategie dei protagonisti e sui più emblematici casi di marketing.
La ricerca dalla duplice natura sociologica ed economica, parte dagli anni ’80, quelli della riconciliazione tra società e consumi, proiettandosi al 2020, quando wearable technologies e 3D Printing cominceranno a farsi incisivi nei comportamenti di consumo e nell’economia del settore.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Il racconto delle opportunità ma anche delle resistenze attraverso cui la moda ha accolto la rivoluzione digitale; un osservatorio sulle tendenze nel settore del fashion e un contributo originale alla comprensione del mercato e del consumatore, con uno sguardo sulle strategie dei protagonisti e sui più emblematici casi di marketing.
La ricerca dalla duplice natura sociologica ed economica, parte dagli anni ’80, quelli della riconciliazione tra società e consumi, proiettandosi al 2020, quando wearable technologies e 3D Printing cominceranno a farsi incisivi nei comportamenti di consumo e nell’economia del settore.

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