Destination Brands

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Destination Brands by Nigel Morgan, Annette Pritchard, Roger Pride, Taylor and Francis
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Author: Nigel Morgan, Annette Pritchard, Roger Pride ISBN: 9781136346620
Publisher: Taylor and Francis Publication: May 23, 2012
Imprint: Routledge Language: English
Author: Nigel Morgan, Annette Pritchard, Roger Pride
ISBN: 9781136346620
Publisher: Taylor and Francis
Publication: May 23, 2012
Imprint: Routledge
Language: English

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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