Dealing with the Monster Under the Bed: A Crisis Communications Primer

With this second entry in their popular ”primer” series, “Dealing With The Monster Under The Bed” shares important lessons on how to prepare for – and ultimately deal with - every crisis your business might face. “Dealing With The Monster Under The Bed” offers small business owners a practical approach to crisis management. With their trademark mixture of real-world pragmatism, humor, and personal experience, co-authors Jeffrey Peyton and Laura Stocker make even crisis communications management fun. Packed with solid advice and real-world examples, “Dealing With The Monster Under The Bed” is a must-read addition to every business leader’s library. Jeffrey Peyton and Laura Stocker are co-founders of Tin Cans Unlimited LLC. Business leaders across America – and around the world – have come to appreciate their focused efforts to help companies from China to Brazil develop and execute successful marketing strategies. Their latest project, “Dealing With The Monster Under The Bed,” is a step-by-step instruction manual specially tailored for small business owners and managers who don’t have the luxury of a corporate communications team or company spokesperson. “Dealing With The Monster Under The Bed” proves that even the smallest small business can successfully prepare for and weather even the roughest storms. “Dealing With The Monster Under The Bed” reveals how every small business owner and manager can identify potential crises and prepare appropriate responses – always emphasizing employee and customer safety and business continuity. Jeffrey Peyton and Laura Stocker demonstrate practical strategies based on real-world experiences that will provide every business leader with the confidence they need to trust even the most inexperienced employee to manage any crisis successfully.