Data-Driven Problem-Solving in International Business Communication

Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals

Business & Finance, Business Reference, Education, Management & Leadership, Planning & Forecasting, Nonfiction, Reference & Language, Education & Teaching
Cover of the book Data-Driven Problem-Solving in International Business Communication by Alexander Zielonka, Peter Lang
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Author: Alexander Zielonka ISBN: 9783631712528
Publisher: Peter Lang Publication: July 5, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Alexander Zielonka
ISBN: 9783631712528
Publisher: Peter Lang
Publication: July 5, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

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This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

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