Cuteness Engineering

Designing Adorable Products and Services

Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Application Software, Multimedia, General Computing
Cover of the book Cuteness Engineering by Ayako Hashizume, Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Springer International Publishing
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Author: Ayako Hashizume, Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma ISBN: 9783319619613
Publisher: Springer International Publishing Publication: October 30, 2017
Imprint: Springer Language: English
Author: Ayako Hashizume, Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma
ISBN: 9783319619613
Publisher: Springer International Publishing
Publication: October 30, 2017
Imprint: Springer
Language: English

This state of the art monographpresents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.

The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.

Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This state of the art monographpresents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.

The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.

Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

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