Xiaojuan Ma: 2 books
Business-Kultur in China
China-Expertise in Werten, Kultur und Kommunikation
Language: German
Release Date: April 20, 2015
Das chinesisch-deutsche Autorenteam Prof. Dr. Xiaojuan Ma und Prof. Dr. Florian Becker liefert prägnant die wichtigsten Wissensbausteine und Tipps zur Business-Kultur in China. Sie garantieren mit langjähriger Praxiserfahrung, wissenschaftlicher Basis und Heimat in beiden Kulturen wertvolles...
Cuteness Engineering
Designing Adorable Products and Services
Language: English
Release Date: October 30, 2017
This state of the art monographpresents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history...