Customer Processes and their application to Mobile Devices

Business & Finance, Management & Leadership, Operations Research
Cover of the book Customer Processes and their application to Mobile Devices by Christian Marx, Uwe Fischer, GRIN Publishing
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Author: Christian Marx, Uwe Fischer ISBN: 9783640631124
Publisher: GRIN Publishing Publication: May 26, 2010
Imprint: GRIN Publishing Language: English
Author: Christian Marx, Uwe Fischer
ISBN: 9783640631124
Publisher: GRIN Publishing
Publication: May 26, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0, Frankfurt School of Finance & Management, language: English, abstract: The main question is how a financial application must be specified to meet the customer's requirements in light of numerous variations of software and different providers of mobile devices. Furthermore, it should be discussed, how additional customer value can be created by such an application. Besides the complexity from a wide range of various mobile devices itself, solutions have to follow the principle of customer-centricity. In order to clarify and demonstrate how a client process should be designed to meet the high demands of the mobile devices by the new group of customers, the change from a seller's market to a buyer's dominated market and the focus on the customer?s need will be discussed. Afterwards, the issues customer-centricity and customer processes, which are the main elements of a customer-oriented process, and why thinking and acting in customer-oriented process structures is of relevance are discussed. Having theses to aspects in mind, an exemplary customer-oriented process will be described and visualized. This process has been designed under considering the target group?s characteristic: flexibility, reachability, safety, self-actualization, and usability.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - Operations Research, grade: 2,0, Frankfurt School of Finance & Management, language: English, abstract: The main question is how a financial application must be specified to meet the customer's requirements in light of numerous variations of software and different providers of mobile devices. Furthermore, it should be discussed, how additional customer value can be created by such an application. Besides the complexity from a wide range of various mobile devices itself, solutions have to follow the principle of customer-centricity. In order to clarify and demonstrate how a client process should be designed to meet the high demands of the mobile devices by the new group of customers, the change from a seller's market to a buyer's dominated market and the focus on the customer?s need will be discussed. Afterwards, the issues customer-centricity and customer processes, which are the main elements of a customer-oriented process, and why thinking and acting in customer-oriented process structures is of relevance are discussed. Having theses to aspects in mind, an exemplary customer-oriented process will be described and visualized. This process has been designed under considering the target group?s characteristic: flexibility, reachability, safety, self-actualization, and usability.

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