Crm in Action

Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

Business & Finance, Marketing & Sales
Cover of the book Crm in Action by Dr. Ken K. Wong, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Ken K. Wong ISBN: 9781450279895
Publisher: iUniverse Publication: January 27, 2011
Imprint: iUniverse Language: English
Author: Dr. Ken K. Wong
ISBN: 9781450279895
Publisher: iUniverse
Publication: January 27, 2011
Imprint: iUniverse
Language: English

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

More books from iUniverse

Cover of the book Life’S Intersections by Dr. Ken K. Wong
Cover of the book An Artist’S Model and Other Poems by Dr. Ken K. Wong
Cover of the book True Stories by Dr. Ken K. Wong
Cover of the book Our Rainmaker by Dr. Ken K. Wong
Cover of the book Pure Magic by Dr. Ken K. Wong
Cover of the book Strange Associations by Dr. Ken K. Wong
Cover of the book The Cross Before the Crown by Dr. Ken K. Wong
Cover of the book Love Is Eternal by Dr. Ken K. Wong
Cover of the book Between 19 and 30 by Dr. Ken K. Wong
Cover of the book Winning Divorce Strategies by Dr. Ken K. Wong
Cover of the book Poet’S Pain by Dr. Ken K. Wong
Cover of the book The Restless Wind and Shifting Sands by Dr. Ken K. Wong
Cover of the book Sunny by Dr. Ken K. Wong
Cover of the book Sheltered by God by Dr. Ken K. Wong
Cover of the book "Proud to Be American" by Dr. Ken K. Wong
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy