Crm in Action

Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

Business & Finance, Marketing & Sales
Cover of the book Crm in Action by Dr. Ken K. Wong, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Ken K. Wong ISBN: 9781450279895
Publisher: iUniverse Publication: January 27, 2011
Imprint: iUniverse Language: English
Author: Dr. Ken K. Wong
ISBN: 9781450279895
Publisher: iUniverse
Publication: January 27, 2011
Imprint: iUniverse
Language: English

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

More books from iUniverse

Cover of the book The Good Friends Guide to Money by Dr. Ken K. Wong
Cover of the book Virtual Travel by Dr. Ken K. Wong
Cover of the book Memories of Long Pond by Dr. Ken K. Wong
Cover of the book Once in Kazakhstan by Dr. Ken K. Wong
Cover of the book The Logic of Flesh and Other Stories by Dr. Ken K. Wong
Cover of the book Teaching Learning by Dr. Ken K. Wong
Cover of the book Flowers from the Heart, Songs of the Soul by Dr. Ken K. Wong
Cover of the book Or Eyes by Dr. Ken K. Wong
Cover of the book Corrective Action by Dr. Ken K. Wong
Cover of the book Courageous Judicial Decisions in Alabama by Dr. Ken K. Wong
Cover of the book Landsman by Dr. Ken K. Wong
Cover of the book The Spychip Conspiracy by Dr. Ken K. Wong
Cover of the book Gabriel's Insurrection by Dr. Ken K. Wong
Cover of the book Warbird Recovery by Dr. Ken K. Wong
Cover of the book Digging up Roots by Dr. Ken K. Wong
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy