Dr Ken K Wong: 4 books

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved...

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing...

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in...

Writing scholarly papers is a tough business; when you plagiarize someone elses work, you not only risk getting a bad gradeyou could be expelled. Avoiding Plagiarism helps students to write better papers and avoid mark deduction due to improper citing and referencing. Examples using APA, Chicago,...