CRM For Dummies

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book CRM For Dummies by Lars Helgeson, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lars Helgeson ISBN: 9781119368984
Publisher: Wiley Publication: June 16, 2017
Imprint: For Dummies Language: English
Author: Lars Helgeson
ISBN: 9781119368984
Publisher: Wiley
Publication: June 16, 2017
Imprint: For Dummies
Language: English

Save time, save money, and grow your business with more effective CRM

CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.

Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.

  • Define your market segments, buyer personas, and voice
  • Build an effective internal structure, and choose the right CRM solution
  • Optimize leads and conduct effective email marketing
  • Streamline processes, automate where possible, and employ analytics

Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Save time, save money, and grow your business with more effective CRM

CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.

Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.

Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

More books from Wiley

Cover of the book How To Talk To Absolutely Anyone by Lars Helgeson
Cover of the book Dawkins' GOD by Lars Helgeson
Cover of the book Clinical Pain Management by Lars Helgeson
Cover of the book Munich 1919 by Lars Helgeson
Cover of the book Auschwitz Testimonies by Lars Helgeson
Cover of the book Numerical Analysis of Partial Differential Equations by Lars Helgeson
Cover of the book m-Health by Lars Helgeson
Cover of the book Women in Culture by Lars Helgeson
Cover of the book Royalty Rates for Licensing Intellectual Property by Lars Helgeson
Cover of the book Collaborative Divorce Handbook by Lars Helgeson
Cover of the book Computational Statistics by Lars Helgeson
Cover of the book Conventional and Advanced Food Processing Technologies by Lars Helgeson
Cover of the book Horticultural Reviews by Lars Helgeson
Cover of the book Practicing Positive CBT by Lars Helgeson
Cover of the book Metathesis in Natural Product Synthesis by Lars Helgeson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy